Li Ning Company is a sporting goods enterprise established in 1990 by Mr. Li Ning, the widely known “Prince of Gymnastics” in China. After 20 years of exploration, Li Ning Company has gradually become a well-known leading sports brand that represents China around the world. Ever since its early years, Li Ning Company has been taking the lead in establishing nationwide franchises, sponsoring Chinese sports delegations in games both at home and abroad, adopting the ERP system in China and getting listed on the Hong Kong Stock Exchange in June, 2004, while having witnessed and made its contribution in the development and thriving of national enterprises in China, which is to become a country of “creating” instead of “making” products.
Li Ning Company has brand marketing, research & development, design, manufacturing, distribution and retail capabilities. Its major sporting goods include footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. The company has established an extensive supply chain management system and a retail network in China by predominantly through outsourced manufacturing operations and franchised distribution. By the end of June 2013, the total number of LI-NING brand stores amounted to 6,024 throughout China, and its business has expanded to Southeast Asia, Central Asia, Europe, and other regions.
In addition to its core LI-NING brand, the company also adopts a multi-brand business development model strategy. Li Ning company (i) manufactures, markets, distributes and sells outdoor sports products in China under the French brand AIGLE, the exclusive rights of which were granted to a joint venture established with Aigle International S.A.; (ii) engages in the manufacture, research and development, marketing and sale of table tennis and other sports equipment under the Double Happiness brand through a subsidiary; (iii) develops, manufactures, markets, distributes and sells licensed products in China under the Italian sports fashion brand Lotto under an exclusive license granted by a company owned by Lotto Sport Italia S.P.A.; and (iv) engages in the research and development, manufacture and sale of badminton equipment under the Kason brand.
Innovation is fundamental to the brand development of Li Ning Company. Since its inception, Li Ning Company has attached great importance to originality in design. In 1998, Li Ning Company set up China’s first products design and development center for apparel and footwear, and became the first company in the industry to have its own R&D facilities in China. In August 2004, Li Ning Company established a Design Center in Hong Kong which is dedicated to Li Ning brand apparel design. The center also maintains close cooperation with many top-class universities and research institutes in China and abroad.
Li Ning Company has been committing to sports development. Since the 1992 Barcelona Olympics, LI NING Company has accompanied the China sports delegations from the very beginning. The company continuously supports China’s five gold medal teams, namely, gymnastics, diving, shooting and table tennis and badminton teams, not only by providing them with equipment but also inspiring them to reach the best state intelligently, mentally and physically, so as to achieve the best results in sports field. In the international arena, Li Ning Company is a strategic partner of NBA, ATP and other top international event organizers and institutions. Up to now, Li Ning Company has signed Shaquille O’Neal, Ivan Ljubičić, Jose Calderon, Asafa Powell, Yelena Isinbayeva, Andreas Thorkildsen, Marin Cilic, Ivo Karlovic and other top international athletes. In addition, Li Ning Company has cooperated with Spanish Olympic Committee, Spain Basketball Association, Swedish Olympic Committee and Argentina Basketball Association, and won the recognition from top international sports teams and individuals. This has once again proved the professional strength of the Li Ning brand.
As the leader of the sporting goods industry in China, Li Ning Company, while developing and growing its business, is actively committed to fulfilling the social responsibility of a corporate citizen. Li Ning Company has funded the Hope Primary School, participated in a range of post-disaster rebuilding programs, supported AIDS orphans, and created the community training program “Sports for All”, which aims at improving the standards of physical education in impoverished regions. Mr. Li Ning, the founder of the company and an ardent supporter of public welfare, engages the Corporate Social Responsibility (CSR) into the management of the company, guides the CSR value as a whole and envisions the company’s active participating in the public welfare of the world. Meanwhile, Li Ning Company, by its own action, also promotes CSR concept among its suppliers, assists them to fulfill their CSR and pushes forward for a business environment that is more socially responsible.
Li Ning Company strives to be a competitive sportswear and equipment brand by international standards. As a sporting goods company, Li Ning Company, through sports, seeks to inspire people the desire and power to make breakthroughs, devotes itself to creating professional sporting goods, brings sports into people’s everyday life and pursues a higher level of breakthroughs. By adhering to the company’s philosophy of “Living for Dream”, “Integrity and Commitment”, “We Culture”, “Achieving Excellence”, “Consumer Oriented” and “Breakthrough”, Li Ning Company is striving to become a world leading brand in the sporting goods industry.